Sunday, June 6, 2010

Google Bridge Page Policy Issue

I know many of the website owners are victims of Google Bridge Page Policy and facing a problem in running adwords campaigns. There keywords quality score goes to 1/10 and ultimately campaign stops working.

To provide the best possible experience for our users and advertisers, Google does not permit ads for bridge pages that are solely intended to direct the user to the parent company's website. Pages with multiple ads leading to the same site provide less relevant results and a lower quality experience for our users.

To comply with Google's bridge page policy you need to choose one of the options below:

Option 1: Refine your web page so that it provides a unique user experience and has an overall unique look and feel.

Sites have a unique user experience when one of the following is true:

- The landing page for each ad offers different products or services (for example, a large manufacturer with two product sites, one solely for stereos and one solely for computers, both running on the keyword 'electronics')

- The landing page for each ad serves a different purpose (for example, one site focuses on product information only and the other site focuses on product sale only)

- Any product overlaps on the landing pages are not significant enough to affect user experience

- The pricing difference offered by each site is significant and based on the same criteria (for example, if one site includes pricing with tax, the other site must include pricing with tax)

Option 2: Redesign your web page to offer multiple, competing offers from different companies for related services. For example, a web page promoting a specific book could have links to four online bookshops from which one could purchase the book.

Option 3: Link directly to the parent company site, using the appropriate Display URL.

You may wish to contact your affiliate parent company directly to ensure that any changes to your page are in line·with your affiliate agreement.

Choose any of the option above and apply to your website and contact back to google and particularly say them that you are fulfilling this particular option. Hopefully they will allow your site. If still not then you need to put in new marketing strategy. In this scenario FB Siphon will help you a lot.

Best of Luck!

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