Google has replaced Google Advertising Professionals (GAP) Program with a new Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.
A grace period of 6 months have been given to the GAP's to upgrade otherwise they will have nothing. The have removed the minimum spend requirement for individual qualification and decreased the minimum spend for last 90 days for companies to $10,000.
Now there will be two exams to pass. First one is Advertising Fundamentals and other one is advance exam.
Monday, April 26, 2010
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