Tips on Optimizing Google Adwords Ads

I called this ABC Ads‟ because we‟re dealing with only three lines of text in an ad, and ABC perfectly describes the purpose each line should serve.

A is for attention, which is what the first line, your headline, should do. It should grab the attention of a potential customer and draw him or her to read your ad.

B stands for benefit, which should come in the second line of the ad. Give them a benefit they‟ll experience from your product, preferably one that allows them to avoid pain or gain pleasure.

C is call to action and the third line of the ad should compel them to click.

I have written a complete book on optimizing google adwords ads. It can increase your Click Through Rate drastically.