Tips on Optimizing Google Adwords Ads

I called this ABC Ads‟ because we‟re dealing with only three lines of text in an ad, and ABC perfectly describes the purpose each line should serve.

A is for attention, which is what the first line, your headline, should do. It should grab the attention of a potential customer and draw him or her to read your ad.

B stands for benefit, which should come in the second line of the ad. Give them a benefit they‟ll experience from your product, preferably one that allows them to avoid pain or gain pleasure.

C is call to action and the third line of the ad should compel them to click.

I have written a complete book on optimizing google adwords ads. It can increase your Click Through Rate drastically.

Google is Offering $250 Free Adwords Account Advertisement!!!!

You might think that am kidding but its true. $250 in adword advertising is worth to experiment with until January 31, 2009.

Try it: http://www.google.com/ads/250/v.html.

If you already have an account with them, you need to open a new one with a different credit card. Also, be smart, don't just use this money anyhow. Investigate the most lucrative keywords with tools such as Adword keyword tool, Wordtracker and others.

Good luck in your adword advertising!!!!!

Adwords introduced Display ad builder ads

Quote by Google Adwords:

With the AdWords display ad builder, in just minutes you can create professional-looking display ads that run across the Google content network, often driving more clicks and conversions than with text ads alone. Since launching, we've added several features to make the display ad builder more useful to you:

• More space for text characters: With automatic text resizing, we'll shrink text to better accommodate more characters, as you type.
• Image picker: You can now choose from previously uploaded images - rather than having to repeatedly upload them from your desktop - when creating your ads.
• Real-time editing: See what your text and other customization edits look like, automatically -- without having to click the 'update preview' button.
• Additional templates: Choose from even more templates for customizing your ads.

To get started, choose "Display ad builder" on the "Create an ad" page within a new or existing ad group in your AdWords account.