Wednesday, September 1, 2010

Traffic Siphon Review

Traffic Siphon is a new product by George Brown and Andrew X to generate huge traffic to the website for free. The product is going to launch on September 14, 2010 and I will keep you update at my Traffic Siphon Blog.

http://trafficsiphonreview.org
http://affiliatemovieprofitsx.com/links.html

Thursday, July 1, 2010

FB Siphon - Dominate Facebook Ads

FB Siphon Course is a facebook ads domination system consist of 15 videos those exactly tell you how to get super cheap targeted clicks to get best return on your investments.

You might be surprise to see facebook ad article on Google Adwords Blog but this is just because a lot of people are not able to use google adwords any more. Reasons can be a google slap or higher cost per click and so on.

Facebook ads are really getting popular these days. One reason is the the google adwords policies itself. Also the people are sick of conventional advertising. But the main reason is the facebook itself. 400 + million people place which is growing with a great speed. Facebook do not allow direct advertisement. Like you can not say your viewer that "Buy this", "Sign up now" and so on. They say its a social networking place and they will keep the same spirit for the ads as well.

That's where FB Siphon help you to let you know how to use facebook ads to get maximum out of it. There is nothing technical in creating a facebook ad campaign but because of certain restrictions as I discussed earlier people fail to get results out of it. FB Siphon course will solve this problem and
will show you how to do it in a better way to generate return on investment you are looking for.

FB Siphon will show you how to setup profitable campaigns using facebook ads that makes fast money will affiliate offers. Also it will uncover the niches that works best with the facebook ads.

Visit FB Siphon website for more details.

Sunday, June 6, 2010

Google Bridge Page Policy Issue

I know many of the website owners are victims of Google Bridge Page Policy and facing a problem in running adwords campaigns. There keywords quality score goes to 1/10 and ultimately campaign stops working.

To provide the best possible experience for our users and advertisers, Google does not permit ads for bridge pages that are solely intended to direct the user to the parent company's website. Pages with multiple ads leading to the same site provide less relevant results and a lower quality experience for our users.

To comply with Google's bridge page policy you need to choose one of the options below:

Option 1: Refine your web page so that it provides a unique user experience and has an overall unique look and feel.

Sites have a unique user experience when one of the following is true:

- The landing page for each ad offers different products or services (for example, a large manufacturer with two product sites, one solely for stereos and one solely for computers, both running on the keyword 'electronics')

- The landing page for each ad serves a different purpose (for example, one site focuses on product information only and the other site focuses on product sale only)

- Any product overlaps on the landing pages are not significant enough to affect user experience

- The pricing difference offered by each site is significant and based on the same criteria (for example, if one site includes pricing with tax, the other site must include pricing with tax)

Option 2: Redesign your web page to offer multiple, competing offers from different companies for related services. For example, a web page promoting a specific book could have links to four online bookshops from which one could purchase the book.

Option 3: Link directly to the parent company site, using the appropriate Display URL.

You may wish to contact your affiliate parent company directly to ensure that any changes to your page are in line·with your affiliate agreement.

Choose any of the option above and apply to your website and contact back to google and particularly say them that you are fulfilling this particular option. Hopefully they will allow your site. If still not then you need to put in new marketing strategy. In this scenario FB Siphon will help you a lot.

Best of Luck!

Monday, April 26, 2010

Google Lanched "AdWords Certification Program"

Google has replaced Google Advertising Professionals (GAP) Program with a new Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.

A grace period of 6 months have been given to the GAP's to upgrade otherwise they will have nothing. The have removed the minimum spend requirement for individual qualification and decreased the minimum spend for last 90 days for companies to $10,000.

Now there will be two exams to pass. First one is Advertising Fundamentals and other one is advance exam.

Tuesday, March 30, 2010

You know Why some online Businesses fail‏?

Internet Marketing is not easy. You may find it hard to get an internet business up and going. Here are some reasons why internet businesses fail.

1. No one wants your product.
You should really concentrate on a market and audience, not a product. When you find a market of consumers who have a need, and you can fill that need for them, you are on your way to success. Rather than selling, you are just standing in front of the traffic and letting it come to you.

Take a note from Bert Ingley who makes well over six figures a year selling Madden Football information online. Bert himself will tell you he visited Madden Football sites, chatted with players, and posted in forums long before he had a product. He came with his product AFTER he learned what the people in his market wanted and needed.

Could you do the same? How much to you know about your potential customers? Google you own keywords. Visit related websites, even your competition and see what people are saying. Post on forums. Chat with people. Answer email questions. The more you know about your potential customers, the better you'll be able to market to them.

2. Talking about features, not benefits.
You probably concentrate on features of your product or service in every other aspect of business. You are probably adding features to product as the market demands or standards change. Many of your thoughts may be feature oriented.

In marketing, you never want to talk about features. Instead, you need to talk about what the feature will mean to the customer. Will it save them time? Will it make their task or life easier? Will it save them money? These types of things are benefits. In your marketing, you want to talk about benefits, not features.

3. Trying to do it all yourself.
Many times you may try to do it all yourself. You may not want to relinquish control or spend the money on outsourcing.

But, back to Bert Ingley again, he hired a professional writer very early on. Sure Bert new his product and his market. However he also knew that others were more knowledgeable and also better writers. Bert outsourced the writing and he concentrated on the marketing.

4. Not being patient.
Internet marketing is not easy. It doesn't happen overnight. It takes time to write articles, build an email list and split test messages.

Saturday, March 27, 2010

Adwords Keywords Quality Score - Page Load Time

Adwords began calculating Quality Scores for ads for each consumer search in September 2008. Part of the new calculation is page load time. You'll learn what is page load time, how does it affect your Quality Score and what can you do to improve it.

What does page load time mean?

Page load time is the time it takes for your page to render after it is requested. The life cycle of a page is straightforward.

1) The request for the page is made

2) The server will perform any server side processing, like dynamically generating content or accessing a database. When the page is completely constructed, it will proceed to the next step. NOTE: Static HTML pages do not have server side processing, only PHP, JSP or ASP.NET pages have server side processing.

3) The server begins transmitting the response over the internet

4) The client computer receives the response

5) The client begins rendering the response in a browser window. Additional requests are made for flash scripts, graphics and javascript.

6) When the page is completely rendered, and all other requests are complete, the page has loaded.
Adwords must really be measuring the time from the request until the response is read. I doubt Google can actually be attempting to time to render the page on the client computer, and make the child request for graphics and so forth. Google would have to add some javascript code to the page in order to know when the client side rendering was complete. I seriously doubt they would do this.

How does it affect your Quality Score?

Google has this to say about why it considers page load time.

"Two reasons: First, users have the best experience when they don't have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate."

Based on this paragraph it seems Google is trying to crack down on Advertisers using server side redirects and interstitial/ad pages. A server side redirect would be when the destination url is requested, the server side scripting language redirects the request to another url. This really performs two requests, and thus increases the page load time. An interstitial page is an advertisement page that is shown (briefly) before the content, and may be achieved with a redirect.

It also seems that Google is saying if your page takes too much to respond, it's likely doing something sneaky.
What can you do to improve your page load time?

1) Optimize your server side scripting

If you do use PHP, JSP or ASP.NET, make sure your server side code is optimized. This is especially true when using a database. You need to optimize both your database, and your code for speed.

2) Get dedicated web hosting

Most cheap web hosting happens on a shared server. That means that many websites from many website authors are all on the same server. All of these websites compete for server resources, like bandwidth and memory. Heavy traffic to some other website on a shared server can slow your page load time. A dedicated server is one where only your website(s) resides on it. It's more expensive, but you get dedicated resources.

3) Compress the size of your page

A web page is really just a file. That file must be transmitted from your server to the client computer over the internet. If you can decrease the size of the file, the file will transmit faster. You can compress your pages by removing white space. You can remove any unnecessary HTML tags. You can use relative urls instead of absolute urls. Do anything to decrease the size for the file.

4) Lose the Flash Animation

Flash animation is generally rendered on the client side, so it may not factor into the Page Load time. But then again it may. Either way, Flash animation tends to be slow, so get rid of it for the sake of your customers. Sure it looks great, but you can't afford to lose sales because nobody waits around for the Flash animation load.

5) Strip out unnecessary elements from the page

Again, elements rendering on the client may not affect the page load time. Then again they just might. Remove any unnecessary graphics or images. These take a long time to load. Minimize javascript or CSS includes. Additional requests need to be made for these files, so keep it to a minimum.

6) Optimize your page

As a final effort, you can optimize the HTML itself. For example, table HTML tags tend to render slower than a CSS/Div layout. If you have tables, you might consider switching to a CSS/Div layout.

Wednesday, March 24, 2010

Inside the Quality Score - Geo-Targeting‏

Google began determining a Quality Score per search for Adwords Ads in September of 2008. Prior to this time, a Quality Score was determined once and used across multiple searches. Determining Quality Score per search gave Google the opportunity to use geo-targeting. Learn what this means and how you can use it to your advantage.

Geo-targeting is when Google boosts an Ads Quality Score, thus giving it higher ad positions, traffic and CTR based on the geographic location of the advertisers. Google determines the geographic region of the consumer by checking his IP Address. Google must check the geographic region of the advertiser by the IP Address of the landing page. If both the consumer and advertiser are in the same geographic region, the advertisers ad will get a Quality Score boost.

Could geo-targeting hurt a nationwide or global campaign?

Potentially, yes. A nationwide or global campaign may face competition in metropolitan areas. If other advertisers in these metropolitan areas are deemed "local" merchants, they could get Quality Score boosts. This lowers the ad position of the nationwide or global advertiser. A lower position results in fewer clicks and less CTR. This damages the Quality Score further, resulting in lower positions and higher costs per click.

Is it good for the consumer?

One large appeal of the internet is to be able to view goods and service offered by merchants outside of a local area. If the internet offers no more diversification than driving around town, the internet is likely to some of its appeal.

How can you use this to your advantage?

Adwords experts often recommend using a high cost per click for two or three weeks to get a high CTR. When a CTR becomes established, you can often lower the CPC bid with losing ad position because of the high CTR.

You could use a similar tactic with geo-targeting. You could limit your Adwords ad to run only in the geographic region where your hosting service is located. You would then get a Quality Score boost from the geo-targeting, result in higher ad positions. High ad positions translate to better CTR. Then after two or three weeks at a good CTR, you can allow you ad to running nationwide or globally while still reaping the benefits of a high CTR.

Also, you could have two identical or similar websites, one hosted on the East Coast of the United States and the other hosted on the West Coast. You could target your ads for specific regions, and send visitors to the correct website for their region. Perhaps more granularity is needed than just East Coast versus West Coast, but you get the idea.